The Rise of Gen Z and Millennial Business Owners in Australia: What It Means for the Market
Gen Z and Millennial entrepreneurs now make up over 60% of new business owners in Australia, reshaping the SME market with fresh ideas, digital-first strategies, and a focus on lifestyle-driven ownership. For sellers, this generational shift means preparing businesses to meet modern buyer expectations — from cloud-based systems to strong brand presence — to attract top offers in today’s competitive market.